Edel approached us to design a new website for promoting her high quality knitwear fashion garments. We discussed our design approach, focusing heavily on her target audiences’ needs and wants. Visual impact was high on the list in order to convey the quality of her fashion knitwear. So, Edel hired the services of a photographer and a fashion model and produced quality photographs for the website. We reviewed the potential of selling online and incorporated an e-commerce solution as part of the design in order to facilitate a new income stream for the business.
We designed a new responsive website that was customer focused and in keeping with her target audiences’ expectations. The site now presents strong visuals of the knitwear and has an inbuilt e-commerce facility for buying online. The site is user-friendly, has clear call-to-action statements and clear navigation throughout.
The results were positive. Target audience engagement improved considerably with significant increases in overall traffic to the site. Leads and sales increased, which now constitutes an additional revenue stream for Edel’s business. Overall, the new website is now structurally strong, content managed, mobile responsive and SEO optimised.