Based here on the North Coast of Ireland, we founded our business in 2000 as a two-person team and grew from there. As the years progressed, we have seen many changes and developments within the business. Today we work with a niche set of clients to provide the individually tailored, one-to-one service they deserve.
Our philosophy is simple, to manage your online visibility and to increase your leads and sales opportunities
As a prominent Web Design Agency in Northern Ireland, our skilled team will work with you to build a sustainable business online. We design, build and maintain your website, deliver structured SEO plans and provide a tailored WordPress hosting platform, all of which contribute to increased traffic, leads and sales opportunities.
Our approach ensures that your audience can easily reach you and will perceive you in the way you want them to.
Every business deserves a beautiful and functional website to impress their audience. This will increase brand awareness and generate more interaction from your target audience.
And the outcome is simple too, increased leads and sales will boost your profits and increase your reputation.
Our skills include web and graphic design, systems analysis, coding, client liaison and relationship building, strategy building, digital marketing and common sense.
We pride ourselves on asking the right questions and listening to your answers! This enables us to extract the right information to develop your online business plan.
Our inter-personal skills have been the backbone of our business over the last 20 years. We build up trust with all our clients by getting to know you and your business from the inside out. This enables us to provide the outcomes you are looking for to develop your business.
We focus on the practical stuff and then move on to your aspirations and beyond. Opportunities are often triggered through trust and an open ended conversation.
Will my website get found on Google?
The answer is YES.
However, there are certain conditions that need to be in place before your site will get found on Google by your target audience.
When users are searching for your products or services, you need a website with a strong technical framework complying with Google’s recommendations. Coupled with this you need interesting and relevant content that answers your customers’ questions.
As a simplified overview, Google index your website based on your domain, the keywords used and the content on your site. Google search bots move through the content and page structure of your site and try to understand the site’s “intent”. Then Google uses this information to determine what your site is about and who is it for – your target audience.
For Google to understand your page content and intent, it requires the page to be built using an on-page SEO (search engine optimisation) page structure. The page structure needs to include the proper use of Meta Tags, which include the URL Title, Page Title, HTag Headings (H1, H2, H3 etc) alongside useful, high quality content including text, images, video, infographics and so on. All of which is for the benefit of your audience.
When we build your website, we employ proven SEO techniques throughout. We advise on, and use, the required keywords, meta tags, page title and strong, relevant headings for your content.
We also build in various links – internal and external as required. We then submit your website to Google.
How much does a website cost?
That is a great question! The honest answer is – it depends on your specific requirements.
However, if you want to build a website that reflects your business values, targets your audience successfully and complies with Googles recommendations for search [SEO ready], then consider a budget of between £4,450 and £5,950 for a 10-20 page website*.
Here are two key questions to ask yourself:
- How much do I want to earn from my website each month?
- How much do I need to spend to earn this income?
Remember, your website is a business and to generate profits you need to invest. Make this a Realistic Goal from the outset!
*The cost for a 10-20 page website varies depending on the amount of content, including text, images, infographics, charts, and video, all of which needs to be supplied by you. Contact us to discuss your website requirements or to get advice on what you need for your website. We are happy to help!
What is your process?
The design of a quality, user focused and conversion optimised website is a complex process. The research and planning are essential to the success of the site. Understanding why you need the website, how you will use it and what you expect in return on your investment are the key considerations.
A good maintenance and SEO plan are also essential to achieve online visibility on Google and to generate leads and sales potential. We will advise on content and on budgeting to achieve your desired goals. Like any business, investment is fundamental to success.
Our process is as follows:
Content Review & Guidance
Wireframes & Page Layouts
Navigation & Menu Design
Front-end Design and Branding
Image Selection & Editing for Web Use
Content Upload, Editing & Formatting
Back-end Coding (CSS and PHP)
On-page SEO – HTags & Page Headings
Internal & External Page Links
Structured Data Configuration
Plugins Installation & Configuration
What information do you need from me?
Gathering information for your website is the most challenging task! With our assistance, during the research and planning stages, we will provide advice and guidelines on what information is needed and most relevant for your target audience(s).
We will break the site down into its main pages. This will help us focus on gathering/generating the right information for each page.
We need the following information from you:
We need you to provide information on your target audience(s), products or services, your team members, an overview of your business structure, values and procedures, customer testimonials and mission statement. Alongside this you need to provide a minimum of 3-5 articles supporting and promoting your business.
How long does a website take to build?
The answer is 4-6 weeks.
Generally speaking, we allow 4-6 weeks to build your website. However, this depends on the complexity of the site and the timely manner in which the contents are provided.
Our initial discussions regarding your goals and objectives for the site helps to provide an overview of the structure and content required. We are then able to provide you with a comprehensive proposal based on our recommendations for the design and build of a professional website for your business needs.
We then proceed with our design and build based around the “Process” outlined in one of the previous questions [“What is your process?”].
At key stages of the design process we provide opportunities for you to review the work we are doing and provide feedback accordingly.
Once the website is fully designed we allow time for you to review the content and make text/image adjustments accordingly.
Once complete we carry out the final testing and launch the site.
Does my website need to be hosted and maintained?
Your website needs a strong and reliable hosting platform and a maintenance contract for the WordPress Core, WP Plugins, Content Updates, and SEO [Search Engine Optimisation]. A dedicated WordPress hosting platform is preferable.
Hosting is an essential part of your online security and accessibility. A dedicated WordPress hosting platform is essential to ensure your website performs at optimal levels.
We provide hosting on our secure WordPress hosting platform, which provides guaranteed uptime and security for your website content.
We also provide maintenance and SEO plans to accommodate your website and business needs.
Who creates the content for my website?
Content creation is one of the core aspects of your website and communication strategy. Providing the right type of content for your audience is paramount to the success of your website and online presence.
There are three options:
- Create your own content.
- Employ a third party content writing agency.
- Or, let us create the content for you.
The majority of businesses we work with use a content creation provider or avail of our content creation services as an integral part of their SEO support package. We produce a content calendar using topic clusters to prepare valuable and helpful content for your target audiences. This approach ensures your content is created and distributed on a timely basis using specifically targeted keywords and phrases your customers are searching for.