Beautifully designed websites that promote Brand Trust and increased profits for your business.
Beautifully designed websites that promote Brand Trust and increased profits for your business.
Why ask these questions?
Because you need to know if your potential customers are finding your website on Google and if they are staying on your website long enough to make an enquiry.
If they are not, then your website is not performing for your business.
We design and build websites, which are cost effective, responsive, build brand awareness and provide a positive experience for your customers.
Working closely with you and your team helps us to understand your customers’ expectations and deliver a website that is clear, easy to use, and provides the answers they are looking for.
Our website design, combined with an SEO plan, will drive more traffic to your site, engage your customers, increase leads and sales opportunities and increase the potential profit for your business.
To create a high performing website for your business requires a clear understanding of your goals combined with a disciplined approach to design.
Planning and Research are essential before we start building your website.
This allows us to consider your target audience, what products or services you are providing to them, the Goals you have decided upon and the KPI’s you want to put in place to measure the success of your website.
It is important to design with the end user in mind at every stage of the design process. This helps to focus on how you interact with the user throughout the site and how you present information to them.
By providing the user with an enjoyable and relaxed experience as they move through your website will keep them on your site for longer, which is a Google ranking factor.
Your key objective is to build trust with the user so they feel comfortable making an enquiry. This, in turn, generates more leads and sales opportunities for your business.
SEO is no longer an option, it’s a necessity for every website. It helps to get your site found on Google when customers are searching for your Products or Services. It’s also a Google ranking factor.
It enables Google to recognise and understand your website’s intent, and, as your reputation builds, helps your site to find its way on to page one of the Google SERPs (Search Engine Results Pages). This means more traffic to your site and more opportunities for leads and sales.
Responsive, and Mobile Friendly websites are no longer optional. These are now important Google ranking factors. With mobile devices now being used more than any other device for online browsing, your website needs to be designed with this at the core.
By making it easier for customers to browse your website on multiple devices, you increase the potential for more leads and sales opportunities.
Planning and Research are essential before we start building your website.
This allows us to consider your target audience, what products or services you are providing to them, the Goals you have decided upon and the KPI’s you want to put in place to measure the success of your website.
It is important to design with the end user in mind at every stage of the design process. This helps to focus on how you interact with the user throughout the site and how you present information to them.
By providing the user with an enjoyable and relaxed experience as they move through your website will keep them on your site for longer, which is a Google ranking factor.
Your key objective is to build trust with the user so they feel comfortable making an enquiry. This, in turn, generates more leads and sales opportunities for your business.
SEO is no longer an option, it’s a necessity for every website. It helps to get your site found on Google when customers are searching for your Products or Services. It’s also a Google ranking factor.
It enables Google to recognise and understand your website’s intent, and, as your reputation builds, helps your site to find its way on to page one of the Google SERPs (Search Engine Results Pages). This means more traffic to your site and more opportunities for leads and sales.
Responsive, and Mobile Friendly websites are no longer optional. These are now important Google ranking factors. With mobile devices now being used more than any other device for online browsing, your website needs to be designed with this at the core.
By making it easier for customers to browse your website on multiple devices, you increase the potential for more leads and sales opportunities.
We know you will have some questions, so here are some answers that we think will help.
Will my website get found on Google?
However, there are certain conditions that need to be in place before your site will get found on Google by your target audience.
When users are searching for your products or services, you need a website with a strong technical framework complying with Google’s recommendations. Coupled with this you need interesting and relevant content that answers your customers’ questions.
As a simplified overview, Google index your website based on your domain, the keywords used and the content on your site. Google search bots move through the content and page structure of your site and try to understand the site’s “intent”. Then Google uses this information to determine what your site is about and who is it for – your target audience.
For Google to understand your page content and intent, it requires the page to be built using an on-page SEO (search engine optimisation) page structure. The page structure needs to include the proper use of Meta Tags, which include the URL Title, Page Title, HTag Headings (H1, H2, H3 etc) alongside useful, high quality content including text, images, video, infographics and so on. All of which is for the benefit of your audience.
When we build your website, we employ proven SEO techniques throughout. We advise on, and use, the required keywords, meta tags, page title and strong, relevant headings for your content.
We also build in various links – internal and external as required. We then submit your website to Google.
How much does a website cost?
That is a great question! The honest answer is – it depends on your specific requirements.
However, if you want to build a website that reflects your business values, targets your audience successfully and complies with Googles recommendations for search [SEO ready], then consider a budget of between £4,450 and £5,950 for a 10-20 page website*.
Here are two key questions to ask yourself:
*The cost for a 10-20 page website varies depending on the amount of content, including text, images, infographics, charts, and video, all of which needs to be supplied by you. Contact us to discuss your website requirements or to get advice on what you need for your website. We are happy to help!
What is your process?
The design of a quality, user focused and conversion optimised website is a complex process. The research and planning are essential to the success of the site. Understanding why you need the website, how you will use it and what you expect in return on your investment are the key considerations.
A good maintenance and SEO plan are also essential to achieve online visibility on Google and to generate leads and sales potential. We will advise on content and on budgeting to achieve your desired goals. Like any business, investment is fundamental to success.
Planning
Keyword Audit
Sitemap Review
Content Review & Guidance
Wireframes & Page Layouts
Navigation & Menu Design
Front-end Design and Branding
Image Selection & Editing for Web Use
Content Upload, Editing & Formatting
Back-end Coding (CSS and PHP)
On-page SEO – HTags & Page Headings
Internal & External Page Links
Structured Data Configuration
Plugins Installation & Configuration
Website Testing
QA Review
Site Launch
What information do you need from me?
Gathering information for your website is the most challenging task! With our assistance, during the research and planning stages, we will provide advice and guidelines on what information is needed and most relevant for your target audience(s).
We will break the site down into its main pages. This will help us focus on gathering/generating the right information for each page.
We need you to provide information on your target audience(s), products or services, your team members, an overview of your business structure, values and procedures, customer testimonials and mission statement. Alongside this you need to provide a minimum of 3-5 articles supporting and promoting your business.
How long does a website take to build?
Generally speaking, we allow 4-6 weeks to build your website. However, this depends on the complexity of the site and the timely manner in which the contents are provided.
Our initial discussions regarding your goals and objectives for the site helps to provide an overview of the structure and content required. We are then able to provide you with a comprehensive proposal based on our recommendations for the design and build of a professional website for your business needs.
We then proceed with our design and build based around the “Process” outlined in one of the previous questions [“What is your process?”].
At key stages of the design process we provide opportunities for you to review the work we are doing and provide feedback accordingly.
Once the website is fully designed we allow time for you to review the content and make text/image adjustments accordingly.
Once complete we carry out the final testing and launch the site.
Does my website need to be hosted and maintained?
Your website needs a strong and reliable hosting platform and a maintenance contract for the WordPress Core, WP Plugins, Content Updates, and SEO [Search Engine Optimisation]. A dedicated WordPress hosting platform is preferable.
Hosting is an essential part of your online security and accessibility. A dedicated WordPress hosting platform is essential to ensure your website performs at optimal levels.
We provide hosting on our secure WordPress hosting platform, which provides guaranteed uptime and security for your website content.
We also provide maintenance and SEO plans to accommodate your website and business needs.
Who creates the content for my website?
Content creation is one of the core aspects of your website and communication strategy. Providing the right type of content for your audience is paramount to the success of your website and online presence.
The majority of businesses we work with use a content creation provider or avail of our content creation services as an integral part of their SEO support package. We produce a content calendar using topic clusters to prepare valuable and helpful content for your target audiences. This approach ensures your content is created and distributed on a timely basis using specifically targeted keywords and phrases your customers are searching for.
We’re here to help. Get in touch today to talk about your Web Design needs…