WordPress currently powers more than 23% of the top 10 million websites on the Internet. A dynamic open­ source content management system, it’s used to build millions of websites, apps, and personal blogs. The usability, scalability and talented development community makes WordPress a very popular and secure choice for websites of all sizes.

Simply put it’s an excellent website solution, for developers, designers and website owners. Some examples of WordPress websites are the Irish Arts, Heritage & Gaeltacht website  and the Walt Disney Company.

Some of the benefits include flexibility, easy publishing, great range of tools, user management levels, range of plugins, rich media handling, SEO elements and many more features, which are all designed with the end user in mind.

Hosting your WordPress website however is something which needs (loving!) care and attention. It’s a software that needs to be kept up to date. If not, your website can have security breaches, website downtime and crashes, and data loss. This can not only be a loss to your business as people can’t see or upload your website, it can also cost you your online reputation.

To run a secure and reliable WordPress Website you need daily security monitoring, off-site backups, and regular updates to WordPress core, themes and plugins.

This is difficult if you are not familiar with the WordPress environment. It can actually create problems if you are not sure what you are doing. Many website owners don’t realise that keeping WordPress websites updated is an absolute requirement to ensure the security of their website. It can end up costing losses in terms of time and money and even online reputation if not managed properly.

Typical issues of badly managed WordPress Hosting 

Slow upload: can discourage visitors from visiting your website
Hacking: major problem which can cause all kinds of security issues including website being blacklisted
Incompatible plugins: can mean elements disappear from your site e.g. galleries or social media feeds
Corrupted pages: giving you the famous ‘white screen of death’!
Theme update problems: can cause all your theme customisations to disappear as manual css changes have been overwritten.

If you have found any issues with your WordPress website we can help you with a Managed WordPress Solution. Visit this page and see how we can help you.

More about WordPress security here

google ads screen

Quick Overview of Adwords – Learn the ABC’s

Adwords can be a bit scary and confusing, exciting and rewarding all at the same time! You are hearing that there are changes in Google which makes its harder to get ranked highly for organic search. Plus the competition is getting tougher all the time. You know you need to invest in Paid Search to boost your websites visibility. But one look into an Adwords account and you want to close it down again!

It doesn’t need to be scary though. You have to decide either to take the time (a lot of time in fairness) and go through all the help videos etc Google provide. Or you understand at least what you should expect form Adwords and hire someone else to run an efficient effective results driven campaign.

Setting Key Performance Indicators, knowing how to gain a good Quality Score and all about Bid Adjustments is what you should expect from your Adwords expert. These will all help you have your ad served for the keywords people type in to search for your services and products. Understanding click through rates and cost per impressions is another thing you can leave with your Adwords consultant – they will construct the ad copy to attract people to click Your ad.

Factors that determine the ads which show are

  • Bid
  • Quality Score
  • Expected impact of ad extensions (& other ad formats)

Ad extensions are pieces of information you can add onto your ad such as a phone number or a call button, links to specific pages on your site or your business location. Adwords determine how extensions will impact on your performance and use this to decide how often and what position to show your ads in.

Have a wee look at the video below. This will give you a quick overview of Adwords, help you gain an initial understanding of what Adwords is all about, will simply explain what the goal is and let you know briefly what the main elements of an ad campaign are.

 

https://youtu.be/EYHegvg5kII

Our Adwords packages start from £500/month.

Return on Investment is our key aim so you always get results. We want to help you reach your target audience, and make money, so you will come back to us for more. Even if your competition has ad bids that are higher yours, we can help you win a higher position at a lower price by using highly relevant keywords, ads and extensions coupled with landing pages on your website which will turn your web visitors into customers.

Why not contact us today to see how we can help you.

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