Google Adwords – a quick overview

Updated 2023

Google Ads: The Ultimate Guide to Maximising Leads and Conversions

Looking to boost your online presence and drive more traffic to your website? Look no further than Google Ads.

Formerly known as Google Adwords, Google Ads is an incredibly powerful advertising platform that allows businesses to display their ads on Google search results pages, YouTube, and a vast network of partner websites. With its pay-per-click (PPC) model, Google Ads enables businesses to reach potential customers at the exact moment they are searching for products or services. In this comprehensive guide, we will explore the benefits of using Google Ads and how it can help you maximize leads, increase online sales, drive in-store foot traffic, expand brand reach, and market your app to new users.

Maximise leads and conversions

When it comes to online advertising, the ultimate goal is to generate leads and convert them into paying customers. Google Ads offers a variety of tools and features to help you achieve this objective. By targeting specific keywords related to your business, you can ensure that your ads are displayed to users who are actively searching for products or services similar to yours. This increases the chances of attracting qualified leads who are more likely to convert.

Get better quality leads and enhance conversions

One of the key advantages of using Google Ads is the ability to target specific demographics, locations, and interests. By narrowing down your target audience, you can focus your advertising efforts on those most likely to be interested in your offerings. This not only improves the quality of your leads but also increases the likelihood of conversion. Additionally, Google Ads provides valuable data and insights that allow you to track and analyze the performance of your campaigns. By continuously optimizing your ads based on this data, you can further enhance your conversion rates and maximize your return on investment.

Increase online sales

In today’s digital age, it is crucial for businesses to have a strong online presence. Google Ads can help you achieve this by allowing you to show up where shoppers are and increase site traffic and sales.

Show up where shoppers are

With billions of searches conducted on Google every day, it’s safe to say that your potential customers are actively searching for products or services like yours. By leveraging Google Ads, you can ensure that your ads appear prominently in search results when users are looking for what you offer. This not only increases your visibility but also puts you in front of highly motivated shoppers who are more likely to make a purchase.

Increase site traffic and sales

By driving targeted traffic to your website through Google Ads, you can significantly increase your chances of making sales. Whether you are selling products directly online or generating leads for your business, the increased visibility and targeted nature of Google Ads can help you drive more conversions. With the right ad copy, landing pages, and conversion tracking, you can optimize your campaigns to achieve maximum results and boost your online sales.

Why use Google Ads

With so many advertising platforms available, you may be wondering why you should choose Google Ads. Here are some compelling reasons:

Drive in-store foot traffic

If you have a physical store or business location, Google Ads can be a powerful tool for driving foot traffic. By utilizing location-based targeting and mobile optimization, you can reach potential customers who are near your store and entice them to visit. Whether it’s through special offers, discounts, or promotions, Google Ads can help you bring people through your doors and increase offline sales.

Show your brand to more people

Building brand awareness is essential for any business, and Google Ads can play a significant role in achieving this. By displaying your brand across various Google platforms and partner websites, you can increase your reach and engage with a larger audience. This exposure not only helps you attract new customers but also reinforces your brand image and builds credibility.

Market your app to new users

If you have a mobile app that you want to promote, Google Ads offers specific features designed to drive downloads and engagement. With app campaigns, you can reach users who are actively searching for apps similar to yours or browsing relevant content on YouTube or Google Play. By leveraging Google’s advanced targeting capabilities, you can put your app in front of the right users and drive meaningful downloads and engagement.

In conclusion, Google Ads is a powerful advertising platform that offers numerous benefits for businesses of all sizes. By maximizing leads and conversions, increasing online sales, driving in-store foot traffic, expanding brand reach, and marketing your app to new users, Google Ads can help you achieve your business goals effectively. So why wait? Start leveraging the power of Google Ads today and take your online advertising efforts to new heights!

 

Google Adwords – a quick overview – Learning the ABC’s

Adwords can be a bit scary and confusing, exciting and rewarding all at the same time! You are hearing that there are changes in Google which makes its harder to get ranked highly for organic search. Plus the competition is getting tougher all the time. You know you need to invest in Paid Search to boost your websites visibility. But one look into an Adwords account and you want to close it down again!

It doesn’t need to be scary though. You have to decide either to take the time (a lot of time in fairness) and go through all the help videos etc Google provide. Or you understand at least what you should expect form Adwords and hire someone else to run an efficient effective results driven campaign.

Setting Key Performance Indicators, knowing how to gain a good Quality Score and all about Bid Adjustments is what you should expect from your Adwords expert. These will all help you have your ad served for the keywords people type in to search for your services and products. Understanding click through rates and cost per impressions is another thing you can leave with your Adwords consultant – they will construct the ad copy to attract people to click Your ad.

Factors that determine the ads which show are

• Bid
• Quality Score
• Expected impact of ad extensions (& other ad formats)

Ad extensions are pieces of information you can add onto your ad such as a phone number or a call button, links to specific pages on your site or your business location. Adwords determine how extensions will impact on your performance and use this to decide how often and what position to show your ads in.

Our Adwords packages start from £500/month.

Return on Investment is our key aim so you always get results. We want to help you reach your target audience, and make money, so you will come back to us for more. Even if your competition has ad bids that are higher yours, we can help you win a higher position at a lower price by using highly relevant keywords, ads and extensions coupled with landing pages on your website which will turn your web visitors into customers.

Why not contact us today to see how we can help you.